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Inna Cherkasova
European and Italian Trademark and Design Attorney

RECENT INSIGHTS ON TRADEMARKS

Disemvoweled Trademarks

In recent years, the adoption of “disemvoweled” trademarks (i.e., trademarks with the vowels removed) has become increasingly common among companies, especially in the technology and fashion sectors. This trend emerged as a way to navigate the growing difficulty of registering new distinctive trademarks due to the increasing number of registered marks. Additionally, the use of…

Dupe Mania: The Phenomenon of Imitating Fashion Industry Giants’ Products

Dupe mania is an increasingly widespread trend on social media, where influencers play a key role in promoting copies and imitations of major fashion and cosmetic brands. A quick look at the hashtag #dupe and its variants, such as #fashiondupe, on platforms like Instagram, TikTok or YouTube, reveals the scale of this phenomenon, which mainly…

San Marino: “Made in San Marino” Trademarks and New Protections for Historical Businesses

The Republic of San Marino, with the first decree issued in 2024, has officially introduced trademarks for the origin indications “Made in San Marino” and “100% Made in San Marino,” also establishing the related usage rules for products that can bear such designations. The requirements for using these indications are similar to those for the…