In recent years, the adoption of “disemvoweled” trademarks (i.e., trademarks with the vowels removed) has become increasingly common among companies, especially in the technology and fashion sectors. This trend emerged as a way to navigate the growing difficulty of registering new distinctive trademarks due to the increasing number of registered marks. Additionally, the use of…

Dupe mania is an increasingly widespread trend on social media, where influencers play a key role in promoting copies and imitations of major fashion and cosmetic brands. A quick look at the hashtag #dupe and its variants, such as #fashiondupe, on platforms like Instagram, TikTok or YouTube, reveals the scale of this phenomenon, which mainly…