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Inna Cherkasova
European and Italian Trademark and Design Attorney

RECENT INSIGHTS ON DESIGN

Dupe Mania: The Phenomenon of Imitating Fashion Industry Giants’ Products

Dupe mania is an increasingly widespread trend on social media, where influencers play a key role in promoting copies and imitations of major fashion and cosmetic brands. A quick look at the hashtag #dupe and its variants, such as #fashiondupe, on platforms like Instagram, TikTok or YouTube, reveals the scale of this phenomenon, which mainly…